2014
DAISY
oled lighting
registered design - 2014/05638
STUDY for LG design contest
By means of Oled technology, the first time since antique, design caught the chance to perform the light in its own aesthetics - the aesthetics of nature.
Like the daisy, the symbol of spring, item design development's expressive but laconic daisy, with its adjustable pendant, hanging and standing options, presents a medium of lightness, modesty, simplicity as well as beauty and freshness.
With its widely accepted formal analogy, daisy transmits the message of cleanness and environment friendliness to its consumer both in conscious and unconscious levels.
With its patented mechanics daisy targets to be as ergonomic as De Lucci's Tolomeo.
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